Nouvelle Parfumerie Gandour was founded in 1965 from the vision of Mr. Mahmoud GHANDOUR, a man whose ambition was to establish a powerful cosmetics group in Africa.

As a leader in the West African cosmetics industry, Nouvelle Parfumerie Gandour has been celebrating female beauty for over fifty years. Today, it is the beauty brand of choice for millions of users worldwide.

Despite the brand's expansion, Nouvelle Parfumerie Gandour has remained true to its values, convictions, and principles.