ABOUT

A Story of Beauty

La Nouvelle Parfumerie Gandour was born in 1965 from the vision of Mr. Mahmoud EL GHANDOUR, a man whose ambition was to establish a strong cosmetics group in Africa. A leader in the cosmetics industry in West Africa, La Nouvelle Parfumerie Gandour has been celebrating feminine beauty for more than fifty years and is now the beauty brand of millions of users around the world. Despite the brand’s expansion, La Nouvelle Parfumerie Gandour has preserved its values, beliefs, and principles.

It all began with the vision of Mr. El Gandour, a man passionate about beauty and olfactory sophistication. With his expertise and his constant pursuit of excellence, he created unique, delicate, and captivating perfumes that celebrate the richness of the senses and timeless elegance.

ISO 9001 certified, Nouvelle Parfumerie Gandour ensures rigorously controlled processes, guaranteeing its customers products that combine efficiency, quality, innovation, and environmental responsibility.

QUALITY AT THE HEART OF OUR ACTIVITIES

Quality and innovation are two fundamental values of La Nouvelle Parfumerie Gandour.

That is why the company strictly adheres to quality standards to always offer the very best in cosmetics and perfumery.

From raw materials to the distribution of the finished product, every stage is meticulously controlled in compliance with international regulatory requirements.

From skilled labor to modern and highly automated equipment, La Nouvelle Parfumerie Gandour spares no effort to make its products the best on the market.

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